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Limited editions
Trade marketing · limited editions · a fictional stock

How many limited-edition sets should each shop get?

A house launches a limited-edition set and cannot restock. Share it too thinly and customers leave empty-handed; send too many and the sets are left over. Here the units are shared using the house's real events of the next six weeks, then six weeks of sales are replayed to show what each way of sharing would have earned.

Replaying six weeks of sales…